Fast forward 37 years, and I’ve seen and done it all. Beyond my electrical roots, I’ve delved into building management systems, security, audio visual, drive-thru, manufacturing nurse call systems, and construction. I’ve held leadership roles where I’ve driven companies to great success, always guided by my core values of RESPECT, DOING THE HARD WORK, KNOW WHEN TO HUSTLE, and HAVE INTEGRITY.
From Tradie to Coach
I started my career just like you – as a tradie. Back in 1983, I embarked on a four-year apprenticeship as an electrician in the UK, learning the ropes the hard way. The lessons I absorbed during those early years have shaped my entire career:
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RESPECT
Learning from experienced electricians and staying humble. -
DOING THE HARD WORK
Battling through the harsh wintry conditions of North East of England to get the job done. -
KNOW WHEN TO HUSTLE
Moving quickly under pressure to meet tight deadlines. -
HAVE INTEGRITY
Always be honest with your work and support others around you.
The Key to Success
Throughout my career, one crucial insight has stood out: no matter the technology or product, understanding people is paramount. Effective communication and understanding what makes your team tick are vital for success. Many companies fail in this aspect, which is why at TradieCo WA, we emphasise strong, clear, and frequent communication to ensure everyone is aligned and moving towards the same goals.
at TradieCo WA
With decades of experience under my belt, I established TradieCo WA to help trades businesses thrive, drawing from my personal journey to steer you clear of common pitfalls. I am passionate about creating successful leaders who are respected by their teams and achieve a well-deserved work-life balance.
At TradieCo WA, it’s not just me. I’ve assembled a team of champions who share my values and are dedicated to supporting your business in various areas, including accounting, bookkeeping, marketing, and web development. Our approach is not about being the cheapest provider but about alignment, integrity, genuine friendships, and achieving goals together. We value camaraderie, friendships, and the shared journey towards success.
On a personal note, I’ve been happily married for over 35 years to my best mate, with whom I’ve shared life since we were 18. We’re now planning the next 20+ years of travelling with our caravan and exploring the world. We have two children (twins) and two grandchildren. I’m also a music enthusiast, a drummer in cover bands around Perth for seven years, now learning the harmonica. I enjoy golf (not the best), and have a passion for the outdoors, caravanning, and discovering more of this beautiful country.
Additionally, I’m a proud member of the Australian Institute of Company Directors (AICD).
At TradieCo WA, we’re here to help you succeed. If you care about growth, are eager to learn, have no ego, and are ready to commit to slaying dragons, let’s chat. Reach out, and let’s embark on this journey together.